14–22 October 2023 309 days to go! #SnowShow

James King

My name is James King. I am a ski instructor from the UK and owner of popular ski website SnowSunSee. I started skiing at 5 years of age, through family ski trips. I was a natural skier and loved every moment I spent on the slopes during childhood. At 19 years of age, I then went on to complete my BASI Level 2 instructor qualification. Since then, I have taught skiing in the UK, Switzerland, Japan, China and Malaysia. My wealth of experience across the world of skiing has given me a unique insight into the global market of skiing culture.

In addition, I am the owner of ski website https://snowsunsee.com. I created the website to provide information around ski technique, snow travel guides, instructor information and equipment buying advice. Since starting online, SnowSunSee has gone from strength to strength and I currently rank on the 1st page of google for a wide variety of popular skiing search terms – which has gained me significant website traffic. On top of this, I also wrote a ski manual that I offer for free via my website to anyone that subscribes.

I would love to improve the depth of my connection to the UK snowsports industry, which is why I am applying to become an ambassador. I think I have a unique skillset that will make my expertise beneficial.