James lived in Chamonix from 18 working in specialist retail & competing in local events. He then spent 15 years working for Winter, Outdoor & Sports Brands managing multiple markets & multi million pound budgets. Then took over Ski Exchange, founded Winter Insight & took on more consultancy roles at home to spend more time with his family and on his passion.
His experience in specialist ski retail qualify him to advise on all questions of ski gear, technology and equipment.