Winter Insight is the new home for winter sports and is the creation of Keith Marshall, founder of Sports Insight, & James Clark, experienced winter brand manager. By combining Keith’s extensive media & trade knowledge with James’ contacts & passion for all things winter, Winter Insight was born. Our goal is to bring you unbiased news, reviews & insights from across the world of winter sports.
We wanted to create a channel that brings together all parts of the winter industry. We found too much of a divide between trade & consumer with the retailer as the middle ground. We want brands & consumers to interact more with content, while using retailers as the specialists they are to ensure you get the best kit fitted & serviced in the best way possible. Then we throw in athlete news & gear reviews to inspire & motivate us to get out into the mountains. Through channels like the SIGB (Ski Industries of Great Britain) & The Ski Club of Great Britain (consumer focussed membership) we hope to bring these two parts of the industry closer together with retailers as the masters of selection & expertise.
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