We are a group of friends, all from the mountain town of Åre, northern Sweden, who share a passion for a life lived outdoors and the wild.

Up here, our weather changes in the blink of an eye; from extreme arctic sunlight to deep winter darkness; from heavy snowfall to fog and stormy rain. But that doesn’t stop us; it’s part of why we love it here.

We believe that you are like us. You enjoy the beauty and wonders of the wild, you are curious to explore new and exciting things and you would love nothing more than to share your adventures with your friends.

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The mountains are ours.

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