The AfterJam brand is the birth-child of two individuals who share a common passion for snow sports. Having met a few years ago in Val Thorens, France we have been on some very silly adventures. These have ranged from buying an old 18-seater bus and touring Europe, to starting a project that became known as AfterJam. We created AfterJam with the aim of developing a lifestyle devoted to the season way of living. Having both done multiple seasons, we wanted to design a brand that would seamlessly blend with the vibe of the mountain resorts.
Since establishing AfterJam in late 2016 we have quickly cemented ourselves not only in the wardrobes of any aspiring steeze merchant, but also in the snowsports calendar. We annually host England’s largest snowsports competition, it’s been growing year on year and we have no intention of stopping any time soon. Managing to combine the snowdome and university scenes is a rare find, that, coupled with probably the wildest après you’re going to stumble across in a Winter makes it such a success. Over the last 3 years we have welcomed artists such as DJ Hazard, Darkzy & Redlight, so if you’re keen to get involved, head up to the event tickets section up top!
We aim to be as environmentally conscious and as supportive of the British snow sports industry as we can, when available – always picking the homegrown option. With a huge focus on events and supporting the grassroots scene there’s an exciting time ahead, and we can’t wait to see where the AfterJam journey takes us. If you have any questions or enquiries about anything at all, please don’t hesitate to contact us!